Bachelor of Arts, Communication Design, Final Work
Beatsbreak is a local, relaxed, nature event for everyone during the South Island Surf Championship in St. Clair - Dunedin.
The South Island Surf Championships are an annual surf event, held to identify the best surfer in the South Island. A large crowd of people attend every year to follow this event but there are no surrounding experiences, just expensive restaurant which are often full. Now there is Beatsbreak. The first festival will introduce social activities at the beach during the surf contest.
This will provide an opportunity for people young an old, those addicted to the surf or spectators who love to be outside to listen to music to enjoy good for and have a relaxed weekend with their family and friends.
Beatsbreak will support local businesses and brands as it grows. It will be annual festival at St. Clair and could occur at different beaches and at other times of the year as well.
A good friend connected me to Charlotte Robertson. Charlotte started her own special flower business in Dunedin, New Zealand in 2018 and needed complete branding of the company. I created a logo, website, email mock-up, business cards and stickers for the business. In addition I took promotional images of Charlotte and her products, which she uses for social media and on her website.
You will find Rock´n Rosie at www.rocknrosie.co.nz
Film | Storytelling 2018
Mercy Hospital sought to improve the user experience for colonoscopy patients, who used to be handed a booklet with information about the procedure they were about to undergo. The goal was to give patients a better understanding of colonoscopy in a reassuring and friendly way. Mercy Hospital contacted Otago Polytechnic seeking development of an animated video which patients could view on an iPad.
My group Fanny Blanchet, Georgia Ryan and Melanie Wilson took on this project under supervision from our Lecturer Jon Wilson. We met with Merrilee Williams, Clinical Nurse Specialist at Mercy Hospital, who provided information about the colonoscopy procedure and the patient journey. We distilled this information into key elements, and researched styles and design principles that would be likely to communicate the essential information effectively. We prepared a script and storyboard, completed all the animation frame by frame, and arranged the voice recording and background music.
My team were pleased with the final product and are proud of ourselves for achieving what we set out to do. Our 3.26 minute video is being user-tested with patients and will have a couple more features added before it is ready for use.
Merrilee Williams says:
I love the creativity they put into the video to make an uncomfortable topic brighter and reassuring. The voice of the video is Emma, our lovely reception lady, she often speaks to the patient on the phone prior to admission, she sounds familiar and comforting which was really important to me. The colors and animations the girls used are so clever, they also picked up patterns from elements within the day stay facility, Manaaki, again adding to the feeling of familiarity with the environment the patients are having their colonoscopy in. So clever!
We all worked on the videos look and realization. My individual tasks were storytelling, time management, production and documenting the entire project.
Otago Museum Minimuseum
Mini Museum is working to improve and invigorate the Otago Museum Entrance. Our idea is it to condense the story of every room in the Museum using objects, symbolism and imagery, into a mini model that represents each exhibit. These models will be built on 400 x 400 mm plinths and will be displayed in the museum lobby to provide people with an idea of what to expect, as well as to create an air of anticipation.
The goal is that these plinths will not only draw people into the spaces when they arrive, but will also be an easy way to share what they have experienced at Otago Museum when they leave. Here you will see our entire development of the model for the Tropical Forest.
The team included Molly Willis, Katie Willis and Kennedy Barnes of the third year Communication Design course at the Otago Polytechnic.
Branding | Product design 2017
In my major project of the Design School Munich, I designed branding for a new surf wax brand called TRUE WAX. This included product and logo design, as well as creating a mood video and promotional photography.
ILLUSTRATION FINAL EXAMINATION 2017
For my final illustration project of the Design School Munich, I created an interpreted illustration of a poem by Erich Kästner.
I show a comparison of how we interact with the digital and natural world, by a collage of drawn and photographic imagery. The illustration aims to provoke the viewer to consider whether how we know each other in today's digital world, is so much better than it was in the past.
Cover design 2017
I developed a CD cover for a competition on Instagram. The cover was for the musician Julius Cowdrey from England, who was looking for a design for his new CD release. I listened to his music and made drawings of what I felt. The result was a drawing of a lady lying on a bed relaxing and listening to the music. While the design was not selected, I am pleased with the look of the cover.
More than a lot
Vinyl Cover Design 2017
In my illustration course, we were given the task to choose a musician of our choice and to create a suitable vinyl record cover.
I chose Chase and Status, a drum and bass band, because they motivate me and remind me to celebrate with my friends. The front cover shows a scribbled toilet wall and the back cover a photograph of a party night.
Design Competition 2017
We had an illustration competition in our course. The task was to create a new tour t-shirt for the music band Sportfreunde Stiller, who released a new album in 2017.
My research drew my attention to the cassette, which twenty years ago was common for music recordings. Sportfreunde Stiller recently had their 20 anniversary, so I thought it was a good idea to reference this earlier recording technology. I added details about the band and incorporated the number 20 into my design. My design was awarded first place and was printed for a the new tour t-shirt.
The following pictures explore my passion for water and waves. I took them when I was traveling through Europe.
Pimp your city
Branding | Application design 2016
As a team we developed an app to assist the general public at giving their feedback on the use of public space.
We interviewed passersby’s on their personal views of the public space. From their feedback we developed the idea of an app that would allow a portal for the community to aid social interaction and discussion about shared concerns.
Pimp my City is an application designed to help make your city more beautiful. With the help of our social survey app, every single citizen has a chance their city (in our case Munich) can improve.
For instance if you don't like the lack of lighting in the English Garden? Get the app and help us find out what's bothering you! Lets improve the public space together.
Our Team included Laura Lebhaft and Luis Pöschl from the second year of the Design School Munich.
My tasks included conception and development of the app, photography and colour grading, as well as improvements and addition to the working document.
Logo design 2016
The fashion store Stierblut in Munich had their 25 anniversary in 2017. They contracted our team which included Athena Liburdi, Nicolette Lewandowska and myself to design a new logo, which they use for promotions, labels and prints.
Magazine design 2016
In the typography course at the Deutsche Meisterschule für mode. We had the task to design a magazine about the opera work of Berthold Brecht. I wanted to reflect on the Berlin atmosphere of the Weimar Republic, especially the poverty, unemployment and crime as well as amusement. I used right-aligned arrangement of the text to show the contrast of wealth and poverty. As a spot color, I chose yellow because it is an ambiguous color. It is the color of the light, the sun and the heat. It is also associated with envy, betrayal and cowardice. This tension is perfectly fitting for the operas of Berthold Brecht.